Why Innovation Hubs Need to Provide PoCs

Does this innovation hub help partnerships scale?

Over the last few years, innovation hubs have grown in popularity around the world, and with good reason.

These hubs act as a kind of innovation petri dish, bringing together different ideas, sectors, and businesses in a way that aims to promote collaboration and provide a sense of community among people actively trying to push the envelope.

With that in mind, it should come as no surprise that many innovation hubs are run by enterprises. Offering a space where innovative startups can feel free to pursue their ideas and scale their ambition means getting a front-row view of their eventual breakthroughs.

When the main reason for a hub’s existence is to connect innovative businesses and ideas, providing a way for them to test their potential should be a no-brainer Click To Tweet

It is a potentially seamless way to connect with smaller companies developing forward-thinking technology solutions.

What often impedes that potential is the fact that many innovation hubs do not have a reliable way for startups and enterprises to run proof-of-concepts (PoCs) together.

When the main reason for a hub’s existence is to connect innovative businesses and ideas, providing a way for them to test their potential should be a no-brainer.

Looking Beyond Trendy Trappings

Innovation hubs trying to identify with the startup mentality think that stocking their spaces with all the latest benefits like ping pong tables, arcades, giant sofas and shiny new espresso machines will attract the best businesses.

Collaboration needs to go one step further to become true innovation

While these things are undoubtedly nice, their ultimate benefit for innovation is immaterial.

You can have all of the fancy accoutrements you want, but at the end of the day, if you are not connecting businesses and cross-pollinating innovation across a wide range of industries and sectors, then the entire setup becomes an exercise in futility.

The key to successfully scaling innovative ideas lies less in fancy workout rooms and open floor plans than in the ability to connect inspired well-managed innovators with the resources they need to scale their vision.

The best way to facilitate these connections is through a comprehensive and collaborative PoC process.

Building PoCs into the Experience

When it comes to innovation hubs, PoCs should not be an afterthought — they should be the main event.

Making proof-of-concepts a priority means inserting a PoC solution into your hub’s ecosystem.

The issue for many innovation hubs, though, is that creating PoCs in-house can be a time-consuming and complicated process that requires expertise and resources that they simply do not have.

When it comes to innovation hubs, PoCs should not be an afterthought — they should be the main event Click To Tweet

The question then becomes, how can one offer top-tier PoC solutions without needing to invest the resources and time necessary to create them from scratch?

Enter prooV.

By building prooV’s powerful PoC platform into their infrastructure, innovation hubs can help enterprises test a startup’s viability using accurate simulations of the startup’s impact on the enterprise’s unique technological systems and the challenges to be faced in their specific industry.

With prooV at their disposal, enterprises no longer need long periods of time or daunting processes in order to test, evaluate and compare solutions.

Embracing Open Innovation

While innovation hubs may be emblematic of a larger shift toward open innovation, many hub operators believe that simply having everyone in one space is enough to get the job done.

From collaboration to making innovation happen

Simply being within the same vicinity of an innovative idea does not mean that it will work well within a particular infrastructure.

Ultimately, prooV provides a stepping stone for enterprises who want to implement innovative technologies to improve their business, and for startups who seek to grow their business by partnering with enterprises.

Without a reliable PoC solution like prooV, innovation hubs simply aren’t offering all of the pieces necessary to take their collaborative space to the next level.

About the author

Emily is the Marketing Manager at prooV. With a passion for writing, social media, community management, and everything marketing, Emily thrives in the digital marketing realm. She is constantly looking for new and innovative techniques to implement. When Emily isn’t writing or finding new content to explore, she can be found hiking, diving, or walking the streets of Tel Aviv. Follow Emily on Twitter @emilysgoldring.