3 Types of PoCs on prooV

As the only PoC-as-a-Service platform, we do more than help startups and enterprises run PoCs (proof-of-concepts) together in a simple and seamless way – we also get to gain valuable insights into the types of solutions enterprises are looking for. Luckily for you, we believe that knowledge is power, and so we wanted to share a bit about the types of PoCs currently being run on prooV and see why they matter to enterprises and startups in all industries.

PoC #1: Leading Financial Firm Looking for Cyber Security Solutions

One of the more interesting PoCs to examine is a recent one opened by a leading financial services firm who requested to run PoCs in the cyber security space. While these two industries have seemingly little overlap, once we took an in-depth look at the PoC demands, we realized that cross-industry collaborations are not only important – they are critical in today’s modern world.

As the financial industry transforms and digitizes thanks to innovation and the rise of the FinTech sector, the threats financial firms will encounter in the future will be nothing like the ones they have handled in the past.  Today, financial firms are expected to offer maximum convenience to their customers, and that includes digital solutions that may compromise their security capabilities. The result of the increased demand for digital solutions is an increased vulnerability to cyber security threats. In order to combat the increased threats, financial firms have increased their investments in cyber security intelligence.

The interesting thing about this PoC shows that financial firms are not only recognizing the importance of securing their systems against cyber security intelligence threats but that they are doing so in a way that is unique to their ecosystem by running a PoC for a solution catered to their needs. Instead of relying on existing security precautions, this enterprise saw it necessary to improve their security capabilities through collaboration with a company whose unique technology will likely create a tougher time for potential cyber intruders.

PoC #2: MarTech Firm Wanting to Disrupt Digital-Out-of-Home

For the past few years, marketing has been perceived as pretty pictures on billboards, cheesy TV spots, and websites and click-bait banners that annoy consumers. Today, thanks to hyper-segmentation capabilities and advanced innovation in advertising technology, the entire marketing space has changed, making way for MarTech innovations to reshape what we think about marketing.  

Our second spotlight PoC is leveraging the shift in the marketing industry and the infusion of tech in marketing in order to try and reshape the market and disrupt digital-out-of-home. The idea behind digital-out-of-home (DOOH) is to go back to the roots of advertising with a modern twist, by focusing on creating targeted and engaging experiences through technology. While still considered new, DOOH spending is expected to reach $4.5 billion by 2019 and PricewaterhouseCoopers predicts this type of marketing will eclipse traditional media spending already in 2020 showing that DOOH truly is the future of advertising.  

The possibilities with DOOH are limitless and establishing leadership in his industry now will have a tremendous impact on the future. As smart cities continue to rise and AR and VR technologies improve, digital-out-of-home advertising will be as obvious to us as billboard and magazine ads, and we have a feeling that one particular MarTech firm will be a leader in DOOH when that time comes thanks to their PoC run on prooV!  

PoC #3: Insurance Company Searching for IoT Solutions for Car Safety  

Sure, insurance companies care about how safe of a driver you are, how many accidents you’ve had in the past and if your car is more prone to theft – but they don’t care about the integration of IoT in your car… or do they?

When a leading insurance company opened a PoC on prooV in order to find IoT solutions for car safety, we wondered the same thing; why does insurance care about IoT? Well, we wondered some more and realized that IoT, while in accelerated use in a variety of industries, hasn’t made its way to the automotive industry, but it can – and it should. If cars are equipped with IoT sensors that are able to alert an analyze accidents, driving behavior and more, insurance companies will be able to accurately assess the risk a driver poses and as a result adjust their premium.

IoT can also be used to complement car safety solutions – especially now when self-driving cars are closer to becoming a reality than ever. Despite the desire for the solution, insurance companies may not have the infrastructure or technological capabilities to come up with the solution, despite knowing that they want one, and that is where a PoC comes into the picture as the optimal solution.

About the author